时 间：2026年9月18日（周五） 10：00-11：00
地 点：理科大楼A512报告厅
题 目：Disclosing Delivery Performance Information when Consumers are Sensitive to Promised Delivery Time, Delivery Reliability, and Price
报告人：冷明明，香港岭南大学商学院院长、讲座教授
讲座简介：Problem definition: We investigate how the characteristics of consumers and a service firm influence the firm's optimal pricing and promised delivery-time decisions as well as the optimal investment in the quality of delivery reliability information available to consumers. Methodology/Results: We use utility, queuing, and choice modeling theories to model consumers' behavior and to find solutions to the firm's profit maximization problem. Managerial Implications: The optimal strategy is to disclose either error-free delivery reliability information or no information at all. We also delineate conditions for each of the two strategies to dominate.
报告人简介：冷明明教授毕业于加拿大麦克马斯特大学，拥有管理科学/系统博士学位。目前为香港岭南大学商学院运营与风险管理讲座教授以及院长。2026年3月被美国国际高等商学院促进会（BGS）评选为“2026年度院长”，成为全球来自39个国家与地区的640多所大学中唯一得主。冷教授目前的科研工作主要集中在博弈论以及运营和供应链管理。在国际顶级或重要期刊上发表了60余篇成果，包括Management Science, Operations Research, Manufacturing & Service Operations Management, Production and Operations Management, IISE Transactions, Naval Research Logistics等等。还担任国际顶尖期刊 Production and Operations Management的编辑委员会成员。
